Google Customer Reviews
The reviews collected by Google Customer Reviews help you to become eligible for seller ratings.
Our Easy Google Customer Reviews app provides a code free integration with the Google Customer Reviews program for your Shopify store.
This app provides a solution for Shopify Merchants using either Shopify's Legacy post-purchase pages or Shopify's app block compatible post-purchase pages.
Quick links
- What is Google Customer Reviews?
- How the survey opt-in pop-up works
- The survey emailed by Google Customer Reviews
- Check your Google Customer Reviews dashboard
- The Google Customer Reviews website badge
- App requirements
- Installation and configuration
- Enabling the survey opt-in on your store
- Enabling the website badge on your store
- Troubleshooting
- Need any help?
What is Google Customer Reviews?
The Google Customer Reviews program is a free service run by Google that allows Merchants' to collect feedback from customers who make purchases from their stores'.
Customers who place an order on a participating Merchant store will be presented with a pop-up message on the Thank you page asking them if they wish to opt-in to receive a survey via email from Google about their experience. If the customer opts-in, they will receive an email from Google once their order is estimated to have arrived.
When you participate, the ratings gathered by Google Customer Reviews will be applied to your Google Seller Rating. Google Seller Ratings appear in Google Search Ads, in Google Shopping and in an optional Google Seller Ratings Badge that can be displayed on your site with the Google brand.
This program can highlight that you consistently offer a great shopping experience to your customers.
How the survey opt-in pop-up works
How the integration works on your store will depend on whether you are using Shopify's Legacy post-purchase pages or if you have migrated to Shopify's app block compatible post-purchase pages.
Regardless of which implementation you use, if a customer does agree to participate, our app will send the customer email address and order details through to Google. If you also decide to enable the optional Product reviews feature of the Google Customer Reviews program, then the product details, including GTIN's will also be sent to Google.
Have you migrated to Shopify's app block compatible post-purchase pages?
You can check to see if you have migrated to Shopify's app block compatible post-purchase pages by visiting Shopify Admin > Settings > Checkout.
There will be a warning at the top of this page if you HAVE NOT yet migrated to Shopify's app block compatible post-purchase pages:
Here is how the top of that page will appear if your store HAS migrated it's post-purchase pages:
If you have migrated your store to use Shopify's app block compatible post-purchase pages, take a look at our article that explains how the survey opt-in pop-up works with Shopify's app block compatible post-purchase pages.
How the survey opt-in pop-up works on legacy post-purchase pages
If you are still using Shopify's legacy post-purchase pages, then please take a look at our article that explains how the survey opt-in pop-up works (Legacy)
Please Note: Revisiting the Order Status Page
If a customer revisits the order status page, the Google Customer Reviews survey opt-in pop-up or checkout extension app block will appear again even if the customer has already selected YES or NO on a previous occasion. This is not something we can control and the Google integration does not allow for us to track who has opted in or not.
The survey emailed by Google Customer Reviews
Google will decide who to send an email survey to and when (survey settings dependant). The email survey will look as follows:
When the customer clicks on a star rating, it will load a page on the Google Customer Reviews platform asking them a question and providing an area for them to input their answer.
On submitting their answer, a thank you message will appear:
Check your Google Customer Reviews dashboard
Your Merchant Center account contains a dashboard where you can view information collected and processed by Google Customer Reviews. For initial insight on your store rating and the data collected take a look at the most appropriate article below that will explain how to check your Google Customer Reviews dashboard:
There are 5 key metrics that show up in your Google Customer Reviews dashboard. Metrics can also be viewed in a specific country by selecting one in the dropdown:
Opt-ins received
This metric shows the number of customers in a given day that have opted-in to the Google Customer Reviews survey.
Surveys offered
This metric shows the number of surveys emailed to your customers in a given day. Some customers who opt-in may not be emailed a survey. Also note that there is a delay between when a customer opts-in and when a survey is sent.
Survey responses received
This metric shows the number of survey responses customers have submitted in a given day.
Store rating
This metric provides the store rating displayed within your badge, search, and Shopping ads during the time period shown.
Product Reviews
The Product Reviews section of your Google Customer Reviews dashboard contains information about the status of your eligibility for Product Ratings.
The Google Customer Reviews website badge
The Google Customer Reviews website badge is an image incorporated on your store’s pages that will indicate your participation. The badge is used to display your store rating and link to your store ratings landing page. The badge also lets shoppers know what other customers have said about their experiences with your site.
For more information on how it works and what it looks like, please take a look at this article provided on the Google Customer Reviews support portal.
App requirements
Whilst our app takes care of delivering the necessary code into your Shopify store, you will need to make sure that you have signed up to the Google Customer Reviews program within your Google Merchant Center / Merchant Next Center.
Please take a look at our app requirements article to find out how to enable this program.
Installation and configuration
Getting the Google Customer Reviews survey opt-in up and website badge running on your store takes no time at all, however, there are a few things you'll need to configure within the app before turning them on. Take a look at our installation and configuration articles for more information:
Enabling the survey opt-in on your store
Enabling the survey opt-in on your store is slightly different depending on whether you are using Legacy or Shopify's app block compatible post-purchase pages.
Please take a look at the most appropriate article for your store:
- Enabling the survey on your store (legacy)
- Enabling the survey on your store (app block compatible post-purchase pages)
Enabling the website badge on your store
Enabling the website badge on your store is very straight forward.
Simply select the Enable google customer reviews badge code on your site checkbox within the Badge Settings section of the app settings page and then hit the save button:
Troubleshooting
There are a number of reasons why the survey opt-in or the website badge may not appear correctly on your store. For example:
- Attempts to add the scripts manually are preventing our code from working
- An incorrect Merchant ID has been entered into the app settings
- You have not signed-up to the Google Customer Reviews program
- Your store is not eligible for this program
- There is an error or conflict preventing the survey from appearing
- You have not specified the correct URL in your Merchant Center
- Your badge is showing zero because you do not yet have a Google Seller Rating
Please take a look at our Help and FAQs section for more articles that cover each of these potential issues.